Mobile%20Pic %20SAsia%203While Mobile Advance does not advocate the use of apps as the primary element of a mobile ministry strategy, apps are and will continue to grow as an important aspect to consider in a mobile ministry strategy. Finding ways to make ministry apps development and maintenance financially feasible for a ministry is a relevant topic and LeadBolt, a mobile marketing agency, advocates an approach that is worth your consideration which is why I am including an article written by their staff here. Mobile Advance did not receive any benefit financial or otherwise from publishing this article and does not specifically endorse LeadBolt.

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Mobile%20Pic %20Africa%203I don't know if you caught it but there were some big headlines last week as market analytics firm International Data Corporation (IDC) released a report showing that, in the first three months of 2013 (Q1 2013), more smartphones were produced and shipped than feature phones.  This is a big deal!  This is something I still was thinking would be at least another year or more down the road. 

Comparing figures from the previous year the issue takes on an even starker reality.  Feature phone shipments plummeted from 368 million in Q1 2012 to 202 million in Q1 2013.  That is a massive drop in volume!!!  At the same time, smartphone sales increased by 1.4x.
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Mobile%20Pic %20MEast%201I had the privilege to be asked to share a brief introduction/overview of mobile ministry for Wycliffe Scripture Engagement staff this week and I thought that it would be good to share that presentation here.  I have embedded the presentation below and you can download the full slide deck (including background notes for the slides) by clicking on the link underneath the presentation.

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Mobile%20Pic %20SEAsia%2011As much as I love video I will confess that the audio-first/audio-only guys have some strong arguments as to why you should think about audio as much as, if not more than, video for mobile ministry.  Let me share some of those arguments:

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