Mobile%20Pic %20SAsia%206Mobile use worldwide is skyrocketing.  Companies are putting more money than ever into mobile marketing.  Mobile use in development work is taking big steps forward.  mBanking is taking off worldwide, moving from the emerging world to the developed world.  Unfortunately, though, the Church's use of mobile is lagging well behind the rest of the world's. 

Last week Google's CEO, Eric Schmidt, shared some insight on Google's strategic initiatives for 2011 in a Harvard Business Review article entitled Preparing for the Big Mobile Revolution.  In that article he said the following:

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Mobile%20Pic %20EAsia%203I wish I could say I’ve read these but here’s what’s on my shelf waiting to be read. When I do get to them I’ll write up a review on the blog:

 

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
David Kord Murray

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Mobile%20Pic %20CAsia%201Thousands of article headlines perused.  Hundreds of articles briefly scanned.  A hundred plus saved and poured over more intently.  Twenty articles shortlisted.  Ten article of particular relevance and import to mobile ministry to share with you here:

1)  eMinister is a great ministry blogsite and, even better, mobile ministry is on their radar and they've got a wonderful posting on Starting a Mobile Ministry

2)  Following on the theme of "a job well begun is halfway done" check out Implementing a Mobile Learning Solution? Think Ahead!

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Mobile%20Pic %20MEast%205What does the head of a ministry need to know about mobile?  While it is a bit different than what the CEO of a Fortune 500 company needs to know there are points of convergence. Tomi Ahonen, the end-all-be-all of mobile knowledge, seeks to provide the information a Fortune 500 company CEO needs to know in an article called Fortune 500 CEO Guide to Mobile. Tomi has two main thrusts in his article- WHY Fortune 500 companies need to go mobile and HOW they should go mobile. This is a really excellent article and, while I’m not going to cover the great examples he gives, I’d like to share some take home points for the appropriate sequence in implementing mobile in any organization (anything in italics is a direct quote from his article):

 

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  1. The Yet Untapped Potential of Mobile
  2. Trumping Gutenberg: Why Mobiles (Should) Matter to Your Ministry
  3. Weekly Web Watch #12
  4. Weekly Web Watch #11
  5. So You've Got a New Smartphone, What Next?

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