Mobile%20Pic %20MEast%207My pick of the top ten mobile ministry related items found on the web in the past week

1)  Can't say we didn't see this one coming but One Device Research has done a study and found that the majority of people using the mobile phone to access the internet in Africa and Asia don't access it any other way- i.e. the mobile is the one and only device they have/use to get on the web.  I've said it before and I'll say it again- the dominant means of web access worldwide will be via the mobile phone by 2015 at the latest and 2015 is now in the developing world!

2)  Does getting into the whole mobile thing seem too daunting.  The Five Myths of Building a Great Mobile Team may alleviate some of your fears and give you some valuable pointers to get moving on too.

3)  Last week I shared a list of the winners of the Effective Mobile Marketing Awards and encouraged you to go experience them on your own mobile to get a sense of what the best of the best looks and feels like on a mobile.  This week I want to follow up that post up with The Best of the Best which tells you why the judges deemed these mobile projects to be the top of their class.  Check it out so you can make sure your mobile projects incorporate some of those same stand-out attributes.

The theme of the next few items is the Operating System war pitting Symbian, Android, Blackberry and iOS against each other for mobile world domination.  This is something you want to have a handle on as knowing where the market is going, especially in the developing world, will help you in making the right decisions about what mobile platform/s to focus your efforts on

4)  In the first article, Booming Asia Drives Google’s Android, we find that Google sees a perfect storm brewing to bring about Android's domination of Asia

5)  Color me crazy but where are people coming up with the idea of Microsoft buying out the world's largest mobile phone vendor, Nokia?  Nobody, not even Microsoft, has that kind of money- that just doesn't make any sense whatsoever!  Tomi Ahonen thinks it also crazy to believe that Nokia would give up on the Symbian operating system and writes why in Some Symbian Sanity- Why Nokia Will Not Join Google Android or Microsoft Phone 7

6)  Backing Tomi up is an inside scoop on Nokia's 2011 roadmap showing how they plan to get Symbian up to snuff with its competitors- Nokia Preps Multiple Symbian Upgrades for 2011


The second theme this week is a look at initiatives that are being taken to finish the task and ensure that the unreached get to hear the Good News within our generation.

7)  Justin Long, a man intimately familiar with the effort, brings us Finishing the Task Update: There is Momentum

8)  For those of you wanting to see who those unengaged unreached people groups are (and perhaps work to see them engaged!) you should check out The UUPG List

9)  Another strategic effort I am excited about is The 20/20 Vision.  Visual media is extremely important and impactful and it is tragic that so many people groups have yet to be able to see the Gospel visually enacted.  I hope that, as a mobile ministry movement develops, we can work with the facilitators of the 20/20 Vision in order to use mobile ministry to assist in the creation and distribution of the first Gospel video materials in many of these languages.

10.  Well, I haven't gotten to ten yet so let me include Measuring the Nomads for all of you who are straddling the mobile ministry fence wondering how you can justify a mobile effort to funders and prove a good Return on Investment (ROI).  I'm not sure this will provide much encouragement but, at a minimum, it will help you to understand some of the struggles of measurement in the mobile field. 

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