Mobile%20Pic %20EAsia%203I wish I could say I’ve read these but here’s what’s on my shelf waiting to be read. When I do get to them I’ll write up a review on the blog:


Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
David Kord Murray

The goal of Borrowing Brilliance, Dave Murray says, is to take the creative process out of the shadows of the subconscious mind and bring it into the conscious world. It’s to dispel the misconceptions about creativity, lift the fog off its true nature, and reveal the fact that brilliance is borrowed. In order to create, first you have to copy. Once understood, you can still use your subconscious as a partner in the process, he says, but you’ll learn how to take control over it and not sit there waiting for that elusive idea to pop into your mind. Instead, he’ll teach you how to go out and find the material for ideas and then how to take this stuff and reconfigure it into a new solution. It’s not magical, he says, it only appears that way. If you want to perform the trick then you’d better learn how it works.
Amazon ($17)

Communicating Scriptures: The Bible in Audio and Video Formats
edited by Viggo Sogaard


The Insider’s Guide to Mobile (eBook)
Tomi Ahonen

Comprehensive overview of mobile telecoms and smartphones business opportunity, from end-users to service and apps, to handsets, to the business of mobile. This free edition has the full 350 pages of original content including the Foreword by Raimo van der Klein, CEO of Layar. This free edition includes over 100 pages of samples including several reviews and chapter-length excerpts from several of Mr Ahonen's previous books.

Overview and Free Download (8.9 MB)


The Millenium Matrix: Reclaiming the Past, Reframing the Future of the Church
M. Rex Miller

In this dynamic book, theologian, futurist, and communications expert M. Rex Miller presents the innovative millennium matrix, that explains the way we store and distribute information changes our worldviews. Based on the author’s extensive research, The Millennium Matix explores the major paradigm and worldview shifts over the past two thousand years and maps them into an easily accessible chart summarizing the entire history of culture and church. From the oral culture of Jesus’ time to the print world of Gutenberg’s Bible to the broadcast era of television to the emerging digital culture, readers will see the impact of communication on worship and spirituality. Even more, the book then provides practical suggestions on how Christians can successfully navigate the rapid cultural changes that are occurring and that will continue to occur over the decades to come.

Amazon ($16.50)

The Mobile Marketing Handbook: A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
Kim Dushinski

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche The Mobile Marketing Handbook will help you put your message in the palms of their hands.

Amazon ($16)


Mobiles in a Box: Tools and Tactics for Mobile Advocacy
Tactical Technology Collective

Mobiles in-a-box is a collection of tools, tactics, how-to guides and case studies to show how the strategic use of mobile telephony can enhance advocacy. Sections include tactics on how to engage your audience; considerations on security and privacy; possible challenges of using mobile advocacy; and lists a range of resources to help inspire you to plan and implement a mobile advocacy strategy for your organisation. Chapters: Part 1: Tactics - Engaging with people and encouraging participation - People's media - Coordinating and mobilising - Fundraising and mobilising resources Part 2: Security Part 3: Resources - Tools and how to use them - Budgeting - Other resources you may need

Amazon ($13, only one copy left as of 1/18/2011)


SMS Uprising: Mobile Activism in Africa
edited by Sokari Ekine

SMS Uprising provides a unique insight into how activists and social change advocates are addressing Africa's many challenges from within, and how they are using mobile telephone technologies to facilitate these changes. This collection of essays by those engaged in using mobile phone technologies for social change provides an analysis of the socio-economic, political and media contexts faced by activists in Africa today. The essays address a broad range of issues including inequalities in access to technology based on gender, rural and urban usage, as well as offering practical examples of how activists are using mobile technology to organise and document their experiences. They provide an overview of the lessons learned in making effective use of mobile phone technologies without any of the romanticism so often associated with the use of new technologies for social change. The examples are shared in a way that makes them easy to replicate - 'Try this idea in your campaign.' The intention is that the experiences described within the book will lead to greater reflection about the real potential and limitations of mobile technologies.

Amazon ($18, only one copy in stock as of 1/18/2011)

Texting 4 Health:  A Simple Powerful Way to Change Lives
B.J. Fogg (Editor)

The Stanford Persuasive Technology Lab hosted “Texting4Health,” the premiere conference on how mobile text messaging can promote better health. This topic matters because texting is the only viable interactive channel for reaching people on a mass scale around the world.  We created a book from the Stanford event, bringing together the best content in 15 easy-to-ready chapters. This book showcases applications, ideas, insights on using mobile text messaging to improve personal and public health.

Amazon ($25, only one copy in stock as of 1/25/2011) 

TomiAhonen Phone Book 2010 (eBook)

Tomi Ahonen

The TomiAhonen Phone Book is over 171 pages in length, has 98 charts and tables about the handset industry. It includes handsets overall as well as split into smartphones and dumbphones. There are regional sales and average sales prices and market shares. There are many customer views by segments. Handset features include input types and camera resolutions and a detailed table of several years of the installed base of major features such as WAP browser, HTML browser, media player, memory card slot, bluetooth, 3G, WiFi, GPS etc. The smartphone operating systems are discussed with detailed market shares regionally over time. There is a chapter on app store applications. There also are brief descriptions of the 5 biggest handset makers by value of their handsets (Nokia, Samsung, Apple, RIM and Motorola) including data on their regional split of handset unit sales. The back of the book includes major tables of numerical data including a table of the 60 largest phone market countries and the unit sales and value of each country as well as other relevant country-data.

Overview and Purchasing (10 Euro/$13.50 USD)


Where Are You Africa? Church and Society in the Mobile Phone Age
Castor Goliama

This is an original and innovative study of mobile phones in Africa from a theological perspective. The First and the Second Special Assemblies for Africa of the Synod of Bishops, held in Rome in 1994 and 2009 respectively, made an urgent appeal to the Church in Africa to employ various media forms of social communications for evangelization and the promotion of justice and peace. Evidently, electronic media are now increasingly used for evangelization across Africa. The proliferation of the mobile phone in Africa is a most welcome development to this end. On the basis of a thorough review of the growing literature on the mobile phone and the cultures it inspires, Goliama highlights the ambivalent nature of mobile cultures for the Roman Catholic Church's evangelization mission in Africa. He argues not only for the continued merits of face-to-face communication for the Church's pastoral approach in the African context. He points to how this could be enriched by a creative appropriation of the mobile phone as a tool for theological engagement, in its capacity to shape cultures in ways amenable to the construction of a Cell phone Ecclesiology. Such emergent mobile cultural values include the tendency of mobile users to transcend social divides, to promote social interconnectedness, and to privilege the question 'where are you?'.

Barnes & Noble ($32)
Table of Contents

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